No. You do not have to offer deals but please do not offer boring ads that are already running elsewhere. Schwag is not a passive advertising platform. For the best in analytics and revenue generation you need to keep your ads fresh and have GREAT pictures! Even if you run the same ad for a month or two, change up the photos every week to keep it fresh. PRO TIP: 1. Put Schwag on your point of sale system 2. Create a few special offerings that a consumer would only find on Schwag and keep changing them. Don’t be boring or lazy be bold be a schwagger!